At the end of last year, you had almost 335 million registered domain names on the Internet, according to Verising, the registry behind .net and .com.
The number has surely grown by a couple of millions since then.
What’s more, there are also more than 164 million blogs online today. However, less than 30% of them more than 5,000 visits each month. That means, on average, more than 70 blogs on the internet have less than 200 visitors on a daily basis.
Traffic is, naturally, the life force of your business. This is the thing, without any traffic, you don’t have any leads; without leads, you don’t have any sales and without sales… well, you basically don’t have a business.
So how can you prevent this from happening?
There are a couple of simple and cost-effective things you can do to ensure that your business gets as much traffic as possible and keep your business afloat.
1. Start Taking Social Media More Seriously
Two years ago, according to a report by Shareaholic, social media sites became the number one driver of website referral traffic. This means, if you want someone to recommend your website to their friends and family, there’s no better way than social media.
But just how can you do this? Posting memes and sharing inspirational quotes certainly won’t help. You need to put some thought into it, and come up with a clear social media strategy and start thinking about like a full-time job.
But first, you need to select a couple of platforms you should focus on. For instance, while YouTube has over a billion users, around 144,000 hours of video are uploaded daily, which makes standing out nearly impossible. And this doesn’t mean you shouldn’t try your hand at it, just think about it carefully before you invest any money in it.
The platform you’re going to focus on needs to fit your company and niche. Instagram, for example, is one of the best marketing channels for eCommerce merchants. According to a recent L2 Think Tank study, Instagram gives eCommerce businesses 25% more engagement and exposure than any other social media site out there.
2. Write Guest Posts as Often as Possible
Recently, while browsing through Forbs, I came across an article that asked the question – is guest blogging really dead? And while it’s an interesting article, we really don’t have the time to go over it in detail. To cut a long story short – guest blogging is still alive and well – you just need to use it properly.
If you target the right blogs, you’ll be able boost your organic rankings and get more exposure in the process. But don’t think about guest blogging as just another SEO tactic, because although driving traffic has a lot to do with SEO, it’s also very different.
In SEO, some links are valuable (even more so since the now-infamous Panda and Penguin updates) the standards for boosting and driving traffic towards your site are a little different. So when you’re choosing a platform to drive more traffic, you need to consider:
- How many unique visitors the blog/site you’re targeting has on a daily basis
- What’s the percentage of daily new visitors on the blog/site
- Do they allow backlinks (it doesn’t matter if they are “rel=follow” or not)
- And of course, is the blog (and its owner) relevant or not
But be careful – make sure to target the blogs who are in the same niche as you and that your content is useful to their readers. According to a recent study conducted by the New York Times, roughly 94% of people who share blog posts do so because they think it might be helpful to their friends.
3. Make Users Comfortable Enough to Recommend You to Others
If your site doesn’t seem too trustworthy, chances are, people won’t share any content from it, no matter how helpful it is.
And with so much controversy surrounding consumer data (much of it concerning Facebook and other high-profile companies) and its collection, it would also be smart to have a visible policy regarding the collection and use customer data.
Last but not least, you need to make sure your site uses responsive web design that allows every single user (no matter what device he or she’s using) to see and use your website effortlessly. And even if you’re using a free platform like WordPress, it would be smart to invest a couple of dollars into it and find a proper hosting solution that will ensure that your site fast, easy to use and secure.
On a final note, while these three tactics are proven, no one can promise overnight results. Therefore, you have to be patient and more importantly, consistent.
For example, check your site from time to time, and see if you have any room for improvement in any area – whether it’s responsively or image optimization. Or if you become too busy to write guest posts regularly, consider hiring a freelancer to do the job for you.
Just stick to your tactics, and after a while, you’ll surely get a ton of new visitors and build a sustainable business.