Building a functional business website is simple. Building an effective business website is a whole other conquest. Effective business websites have a known digital presence and plenty of information to keep visitors coming back time after time.
If you’re new to website design, then it might do you some good to invest a few moments in some light research. Here is a quick overview of a few of the most important aspects of a successful business website build.
Make sure to provide ample information
Your business website’s design is very important, but don’t get caught up in the specifics and forget the basics. Make sure to provide ample information about your organization, so visitors can figure out what you’re all about.
Work an “About Us” page into your design, and fill it with relevant information about how your business makes a contribution to society. Remember that this page doesn’t have to be boring. Here is a good example of an “About Us” page. Use images, videos, and colors to make the design a bit more engaging to web users.
Optimize your design for mobile access
Mobile access to the internet is becoming more popular than ever before, and your business website should be built to handle the changes. Mobile devices come with a range of screen sizes, and your standard design coding doesn’t account for smaller screens.
Mobile optimization will set your design to adjust its display to fit nicely on whatever screen is currently viewing your page. Integrate the use of “media queries” to quickly work your page design into mobile optimization.
Build a bridge for communication
Communication is vital to the success of your business. Without proper communication opportunities, your business website may as well not even exist. People need the opportunity to share their thoughts and experiences pertaining to your products/services.
In addition to the standard “Contact Us” page, your site design should provide other opportunities for visitors to chime in on the action. Your homepage, your blog, and the “About Us” page is a great place to add a new plea for contact.
Make navigation easy to follow
When visitors come to your website, they need to be able to easily get around the map. The most traditional way to set up navigation on your website is to create a stationary navigation bar across the top or side of your design.
Learn all about SEO
Search engine optimization will help you design to rank high on the results pages of Google. The higher you rank in the SERPs (search engine results pages), the more eyes will see your content. More eyes equals more potential customers on your website.