You started a business to help people, but now you need to reach the people that need help. There are so many reasons to start a business and when yours is meant to help people you want to make sure that you are getting your info out to the people that are going to need your help. Here are some of the ways you can do that.
Get More Leads Through Social Media
You need to be using social media, and you need to be doing everything you can to generate leads for your business. That means creating enticing posts that attract viewers and make people want to share them. The biggest asset when it comes to marketing on social media is finding that one post that can go viral. That will be thousands of eyes seeing it and hopefully visiting your page.
Even if you only turn a third of your views into clients you’re still increasing your client base. Don’t give up. Use social media, and use all the social media sites available for a much farther reach and more coverage of the people that might benefit from what your business has to offer.
Work With Similar Businesses(But Not Competition)
You can get more leads with honey than with garbage. Start working with some of the other businesses around you in related fields. Obviously, you’re not going to work with your competition, but there are similar businesses to use that would probably love to client swap with you when they can.
Blog About It
Start a business blog and use it to let people know how your business can help them. If you run a rehab business you’ll want to post about recovery and health, as well as things to do with dealing with family issues and getting back out into the world after spending time in rehab or even in jail.
Try to stay on topic with your blog. When someone goes to a website for a business that saves lives and they find recipe posts it’s confusing.
Consider Old School Marketing
Don’t just use the internet for your marketing, you should also be getting offline when you can. Sure, most of the population of the United States and many other countries are online, but there are people that don’t do much online and could be missing the fact you exist unless you advertise where they’re more likely to see it.
Try putting ads in newspapers and/or magazine. Maybe get some business cards and leave them at local businesses (brochures work well too). While you’re doing this, also consider some new media ways to advertise and market, like texting. If all your bases are covered you’ll be sure to reach more people.