One opportunity that many businesses can take advantage of are exhibitions or trade shows. At these events, businesses throughout your market come together to meet with the public and show off their products or services. While these events can be expensive, if done right, you can have great return on your investment and see a lot of growth to your business come out of just a few days spent at a conference or exhibition. To help you make the decision to participate in a trade show in your industry, here are three reasons your business should be going to exhibitions or trade shows.
Get Better Leads
Trade shows and exhibitions are very segmented based on industry and field. This means that the people who choose to attend these events aren’t just people off the street with nothing better to do; they’re consumers or other business owners within your industry looking to make connections and find better ways to conduct their own business. Peter Symonds, a contributor to SmartInsights.com, shares that attendees often come to these shows ready to make deals and get some work done right then and there. This means that leads you’re able to acquire at these events will be white hot and ready for your sales team to close with very little effort on their part.
Boost Your Relationship Marketing
While traditional and online marketing can be a great way to get the word out about your business and its products or services, nothing beats marketing using the relationships that can be developed in a face-to-face meeting. This is something the exhibitions can give you in spades. To take the best advantage of this, Timothy Carter, a contributor to Business2Community.com, recommends bringing employees to these events that have great people skills or know how to connect on an individual level when making a pitch or sale. By quickly building a relationship with those visiting your booth, your marketing will take off and create relationships that could last the lifetime of your company.
Check Out The Competition
Trade shows are the place to be if you’re interested in seeing how your competition is doing and for finding ways to get a leg up on them. The only thing that can make this hard is that many exhibitors just stay in their booth and field questions all day. To give you a chance to scope out others in your field, Patrick Hull, a contributor to Forbes.com, recommends bringing an extra person or two to man your booth while you check out the other exhibitors. This way you’ll be able to see what your competitors have been up to and get ideas for how to improve your own business.
If you’ve never gone to an exhibition or a trade show before, consider the points mentioned above when making this decision in the future.