If you’re smart about it, there are lots of digital business sales techniques that you can use in order to prop up your company’s bottom line. And, if you don’t necessarily have a company, but are still selling things, knowing what your options are in terms of converting sales via online platforms could be exactly the ticket you need to get to the next level of success.
Five options in particular that you should consider include selling on Amazon, eBay, bandcamp, personal sales through using the PayPal method, and then the Etsy platform. Having a basic knowledge of each of those avenues definitely can potentially help out your digital sales conversions.
You may think that selling on Amazon is more difficult than it actually is. If so, that is probably because you haven’t been properly exposed to marketing strategies for the platform. You could look at https://www.sunkenstone.com/blog/amazon-seller-marketing/ for a start, but there are scores of similar places that have useful information for sellers. While purchasing things on Amazon it is natural to assume that Amazon company is actually selling these items. Look closely and you will find it’s often third parties that sell the items, but the shipping, warehousing and pricing is done through the Amazon system. You can also use inventory management software to help streamline your process with major retailers. Why not do what these sellers are doing, and simply leverage the platform as a way to get your goods and products across?
There is a huge spectrum of the population that uses eBay as a way to sell things digitally as well. There are powersellers the aggregate thousands of items and sell everything under a blanket company, and then there are people who grab things from their garage and put up sales notifications with solid descriptions and photos, and each achieves the results that they are looking for. It is important to note that you usually sell physical projects and products through virtual means on the eBay system, so look into positive eBay sales techniques before you decide that the platform for you.
If you’re trying to sell music, Bandcamp is a great route to go. This is a free music streaming service that also allows digital sales, and you even get to set your pricing, and shipping options as well as quality considerations per sales initiation. Of all of the music streaming and selling services, this one often gives the music’s owner the most control over how the projects are distributed.
If you are trying to go outside of major platforms and are just trying to do digital business sales through personal means, it’s important that you set up a PayPal account to accommodate people’s purchasing needs. Setting up a PayPal account is easy, and there’s plenty of security backing for it, so you don’t have to worry about any kind of fraud. If you are selling things on a very small scale, simply having a way for people to contact you and pay through PayPal is often the best idea.
For more creative or artistic physical belongings that you want to sell through the digital round, there is the Etsy platform that is extremely popular right now. Setting up is super easy, and you are stepped through the entire process of creating an online store through the platform. They did take a cut of your sales, so it’s important to look at the fine print first.