Though you will never find a perfect “how-to” on building a business website, there are a few specific aspects of web design that have been proven effective over and over again. Styles and subject matter change, but the foundational knowledge of design has a more solid nature.
Begin gathering tips and tricks for your new business website, and get educated now. Check out a quick synopsis of these vital design aspects needed to develop a successful business website.
Design for navigation
To fully experience the content of your business website, you need to work a navigation function into the design. Visitors won’t be able to move around if there is no reference of direction.
The best way to introduce navigation to your design is to build a stationary navigation bar along the side or top of your design. Like this example website shows, stationary navigation works naturally into the look of your website, and will provide the flexibility your users need.
Design for mobile access
Mobile access to the internet is more prominent than that of PCs and laptops. If you don’t adjust for that shift in our culture, your website will be missing out on thousands of hits. The mobile web is growing more expansive every day, and you want to be a part of it all.
Mobile optimization is much easier to achieve than you may think. Once you are elbows deep in your web design, you will see that media queries make mobile optimization of your business website a five minute job.
Learn about the concepts of SEO
Search engine optimization will enlighten you as to what the major search engines of the internet use to determine their search results. To make your mark on the digital community, you will have to rank high in the SERPs (Search Engine Results Pages).
No one really pays much attention to the second page of the SERPs, so your goal is to design the content of your website to appease the algorithm used by the search engine.
When someone searches for a topic relevant to your business, you want your website to be presented on the first page of the SERPs, and SEO will help you achieve your goal. This is better possible when you hire a digital marketing agency. For instance, your business is based in California and you decide to hire a Los Angeles digital marketing agency. These SEO professionals can use their expertise and resources to rank your website high in Google search engine results. Search engines change their algorithm often, and SEO experts are always researching and testing new strategies that can work well for a business.
Integrate the use of social media share buttons
Social media is a hub for communication and sharing. When you incorporate social media into the design of your website, you provide a valuable link to an infinite marketing outlet.
Web users are accustomed to sharing on a whim, and your website should accommodate that desire whenever possible. Social media share buttons for everything!
Communication should be a priority
Communication is the driving force behind your organization’s success online and offline. There is never a bad time to offer the option to share. Listen to your viewers and consumers. They will help you make your operation better.