Making Your Business Website Better: Design Tips To Boost Traffic

Building a business website is a labor of love.  Just as a writing composition is never finished after the first draft, your business website could always use improvements.  A website should be treated as a growing entity, and the construction should never stop.

Take a moment to see if your business website is up to par.  Check out a brief overview of a few of the most important traffic-boosters for your website design, and get moving on your own upgrades.  

Learn the ins and outs of Search Engine Optimization

Search engine optimization is a collection of concepts regarding web design that are supremely focused on boosting your website’s ranking in the SERPs and making your creation more visible to the right people.  

Once you have a strong grasp on the ins and out of SEO, apply what you know throughout the design of your business website.  Within weeks you will see marked improvements in web traffic and user interaction.

Make sure navigation is natural and easy

One of the most elemental aspects of a great website design is easy and natural navigation.  Web users need a way to move around your site freely. Check out how this example website integrated a stationary navigation bar across the top of their design to make it easier for visitors to check out every nook and cranny of their site.  

Optimize your design for mobile access

Web design is always changing and evolving into newer and better ways of information transfer.  As a site designer, you have to keep up with the who, what, when, where, and how people access the internet.  

As of about two years ago, web users began accessing the internet more often through the use of mobile devices.  The personal computer is no longer the main platform for accessing the web, and your business website should reflect the shift.  

Integrate social media share buttons

Social media is one of the largest mediums for marketing that exists on the internet.  If you want your organization to make its mark on the internet, you need to link your site to social media.  

Integrate social media share buttons throughout the design of your website.  One of the most useful places for social media share buttons is within the design of your business blog.  People need the ability to share on a whim, as culture has created such customs.

Encourage communication as often as possible

In addition to your business website’s “Contact Us” page, you should encourage communication elsewhere on the site.  Your homepage, for example, is a great place to drop a simple contact form or a phone number for visitors to easily make a connection.